The Vertu Blog
Plan a refined escape to the Loire Valley
Think of the Loire Valley as France's open air gallery. Renaissance châteaux, formal gardens and riverfront vineyards sit beside bike paths and troglodyte cellars. It is easy to reach and even easier to explore, with days that flow from architecture to tastings to garden walks.
Experiencing Campione d’Italia from the Water’s Edge
A sliver of Italy wrapped by Switzerland, Campione sits on a curve of Lake Lugano where the water moves like silk and evenings glow with the lights of Lugano across the bay. It is a place for soft landings and slow mornings, for boat wakes that write temporary poems on the lake, for a nightcap that lingers long after the glass is empty.
Évora Travel Guide: Between Olive Trees and Old Stone.
Évora moves at a human pace. Sun on whitewashed walls, terracotta roofs warming through the afternoon, church bells that seem to calibrate time. You wander from square to square, always a little slower than you planned, because the city keeps handing you small reasons to pause. A tiled doorway. A vine curling over a lintel. A glimpse of Roman stone between lemon trees…
Venice Luxury Guide: Experiencing La Serenissima with Palazzo Barocci
There are few cities in the world that embody timeless luxury like Venice. A place where history floats alongside you on gondolas and palazzi seem to rise out of the lagoon, Venice is a stage for the refined traveller. For those seeking the city’s grandeur with an insider’s touch, Palazzo Barocci, perched directly on the Grand Canal, offers the perfect anchor. Its discreet elegance, private terraces, and personalised service make it more than just a hotel…
Blois Luxury Travel Guide: Castles, Wine, and Refined Living
Set on the banks of the Loire River, Blois is a jewel in France’s famed Loire Valley—an elegant blend of history, royal intrigue, and refined French art de vivre. Once the seat of French kings, the city’s cobbled streets and Renaissance façades now offer a quieter, more intimate atmosphere than larger Loire destinations. For the discerning traveler, Blois is both a gateway to the valley’s most celebrated castles and an intimate retreat surrounded by vineyards, fine dining, and timeless charm.
Calvi, Corsica: The Jewel of the Balagne Coast
Framed by mountains and lapped by the turquoise waters of the Mediterranean, Calvi is a place where Corsican authenticity meets understated luxury. The medieval citadel rises above a yacht-filled marina, and pine-scented hills roll down to golden beaches. Known as the “capital” of the Balagne region, Calvi blends the raw beauty of Corsica’s landscapes with a refined dining and cultural scene — making it a top contender for where to go in Corsica if you value both nature and sophistication.
Bordeaux, France: Mini‑Paris Meets Wine Capital
Bordeaux often earns the nickname “Mini‑Paris”, thanks to its elegant Haussmann‑style boulevards and UNESCO‑listed historic centre — yet it’s far more peaceful than its bustling cousin to the north . In 2017, Lonely Planet even named it the best city in the world to visit, praising its unbeatable mix of architecture, culture and, naturally, wine. With over 350 listed heritage buildings, the city feels grand and refined, yet lived-in and serene.
Cork, Ireland: A Slice of the Wild Atlantic Way
Cork doesn’t need to shout to impress. It’s a city of quiet confidence—creative, cultured, and just a little rebellious. You’ll find Georgian avenues, a buzzing food scene, centuries-old pubs, and artisan shops where the welcome feels as warm as a peat fire. But what makes Cork so special is its dual nature: equal parts refined and rugged, polished yet proudly local.
Florence: Where the Past Feels Alive
Florence isn’t just beautiful — it’s magnetic. One minute you’re standing in front of Michelangelo’s David, the next you’re sipping wine under faded frescoes in a tucked-away piazza. This is a city that rewards curiosity and lingers in your memory long after you’ve left. Whether it’s your first visit or your fifth, there’s always something new to uncover.
Riga: Baltic Grandeur with a Modern Twist
Latvia’s capital is one of Europe’s best-kept secrets—a city where medieval charm meets modern elegance, and Art Nouveau façades stand proudly beside contemporary culture. Riga is more than a postcard-perfect destination. For the refined traveler, it offers an immersive experience where gastronomy, architecture, and the arts converge, especially when paired with an intimate stay at the impeccably curated A22 Hotel.
Porto: Portugal’s Cultural Soul by the River
There’s an intimacy to Porto that lingers long after you leave. Built on layered hills that tumble into the Douro River, Porto offers more than just a beautiful backdrop—it’s a sensory city of quiet elegance, creative energy, and deep tradition. For high-end travelers seeking authenticity with a refined edge, Porto is one of Europe’s most rewarding escapes.
Aix-en-Provence: Timeless Elegance and Provençal Charm
With its sun-drenched streets, tree-lined boulevards, and fragrant markets, Aix-en-Provence is the kind of place that lingers in the memory. Once the capital of Provence and the birthplace of Paul Cézanne, this refined southern French town is where art, heritage, and modern-day luxury live in perfect harmony.
Beaune and the Burgundy Vineyards: Where fine wine, historic charm, and French art de vivre meet.
If the soul of France had a cellar, it would be Burgundy. And nestled at its heart is Beaune — a cobbled gem surrounded by centuries-old vineyards and a lifestyle steeped in elegance. A town where time lingers, where heritage meets haute cuisine, and where every detail is savoured like a grand cru.
Luxury Travel in Brittany: Why Morbihan Is France’s Best-Kept Secret
If you’ve been yearning for an authentic yet refined escape on France’s Atlantic coast, the Morbihan region of southern Brittany should be next on your radar. With its picturesque harbors, white sand beaches, charming medieval villages, elegant local gastronomy, and discreet luxury, Morbihan offers the kind of experience that savvy travelers from around the world are starting to discover—but hasn’t yet hit the mainstream. That’s precisely what makes it so special.