Blois Luxury Travel Guide: Castles, Wine, and Refined Living
Set on the banks of the Loire River, Blois is a jewel in France’s famed Loire Valley—an elegant blend of history, royal intrigue, and refined French art de vivre. Once the seat of French kings, the city’s cobbled streets and Renaissance façades now offer a quieter, more intimate atmosphere than larger Loire destinations. For the discerning traveler, Blois is both a gateway to the valley’s most celebrated castles and an intimate retreat surrounded by vineyards, fine dining, and timeless charm.
Premium Experiences in and around Blois
Château de Blois: A Palace of Kings
Located in the heart of the city, the Château Royal de Blois is the former residence of seven French kings. Each wing showcases a different era—from medieval to Renaissance to classical. For a truly exclusive experience, arrange a private after-hours tour, exploring the royal apartments and dramatic spiral staircases without the crowds, with champagne served in a secluded courtyard.
Château de Chambord: The Loire’s Masterpiece
Just a 20-minute drive from Blois lies Château de Chambord, the largest and most dazzling of the Loire castles. Commissioned by François I, its double helix staircase—attributed to Leonardo da Vinci—is an architectural marvel. For luxury travelers, options include private hot air balloon rides over the estate at sunrise, or a gourmet picnic on the castle grounds, curated by Fleur de Loire’s culinary team.
Loire Wineries: Refined Tastings
The Blois region sits between Touraine and Cheverny appellations, both renowned for their whites and light reds. Opt for private cellar tastings at boutique estates like Domaine Huet or Domaine des Huards, where vintners craft biodynamic wines with exceptional terroir expression. For a rare indulgence, secure a vertical tasting of Cheverny vintages accompanied by artisan cheeses from the region.
Loire River Cruise
The Loire is France’s last wild river, and a private wooden boat cruise at sunset offers a unique perspective. Enjoy fine wines and canapés while gliding past sandbanks and riverside villages—a peaceful counterpart to the grandeur of the castles.
Insider Tips
Market mornings: Visit the Blois market on Saturday for truffle-infused cheeses, artisanal charcuterie, and local saffron. Ask Fleur de Loire’s concierge to curate a basket for a gourmet picnic.
Hidden gardens: Beyond the Château de Blois, explore the Jardin des Lices, a small Renaissance garden often missed by tourists.
Antique hunting: Rue Saint-Lubin has elegant antique shops where rare French furniture and objets d’art can be sourced.
Seasonal Guide
Spring (March–May): Castles’ gardens come to life, especially Chambord and Blois. A perfect time for photography and gentle cycling excursions along the Loire.
Summer (June–August): Long evenings with river cruises and outdoor concerts in castle courtyards. Exclusive events include Chambord’s equestrian and falconry shows.
Autumn (September–November): Harvest season—vineyards open their doors for tastings, and local chefs showcase game dishes paired with Loire reds. The forests near Chambord glow in golden hues.
Winter (December–February): Quieter, more intimate castle visits. Fleur de Loire becomes the centerpiece, with warming spa rituals and refined seasonal menus around the holidays.
Where to Stay in Blois: Fleur de Loire
Your base in Blois should be Fleur de Loire, a five-star haven created by Michelin-starred chef Christophe Hay. More than a hotel, it is a destination in itself, with serene rooms overlooking the Loire, a world-class gastronomic restaurant, and a Sisley spa that captures the spirit of French well-being.
The design blends understated luxury with warmth, offering an immediate sense of place—modern comfort grounded in Loire heritage.
Fleur de Loire, a member of the VERTU Collection